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| Bill Apgar Independent Journalist - Voice Talent & D.J. |
| Bill Apgar Independent Journalist Voice Talent & D.J. |
Why Advertise On Radio?
If you are contemplating using radio to deliver your advertising message, we'd like to help
you make informed decisions. Here are some of the advantages for using this popular
medium.
Americans are on the move, they are listening to radio in their cars. Radio is considered
the "mobile medium."
In-Car Listening Facts:
Arbitron is the ratings firm that surveys and analyzes radio usage. A recent national
Arbitron sponsored In-Car Study found that 96% of those who have driven or ridden in a
car in the past month have used the car radio. More than 80% of 35-64 year olds say they
spend most of their time with radio.
Highlights of the Arbitron National In-Car Study
• Americans are in their cars an average of 15 hours per week, up 14% from 1990 to 2000.
• The average commute to work is now 51 minutes round trip.
• 39% say they spend more time in the car now than a year ago.
• The greatest percentage of increase in time-spent-commuting is often in small and
medium size markets.
• In-car listening averages 2 hours and 12 minutes weekdays, and 2 hours and five
minutes weekends.
• Men spend more time in cars on weekdays. It's about even between men and women on
weekends.
• Since 1999 in-car radio listening has increased.
• 43% say they leave their car radio set to one station.
• Almost all in-car listening is to pre-set stations. People rarely change their pre-sets.
Radio's audience size continues to grow. Not only with in-car listening, but at the office too.
For the advertiser as well as the listener, radio is everywhere reaching virtually everyone.
Radio works 24/7, 365 days a year. Think about it, how many businesses do you visit
where a radio is playing>
A distinctly user-friendly medium, radio gives advertisers the speed, flexibility, and
immediacy needed to compete and excel in today's highly competitive and oft-times
cluttered marketplace.
Interesting radio facts:
541,000,000+ radios in use.
5.6 radios per household.
Every car comes with a radio as standard equipment.
169,000,000+ radios in vehicles.
Have you ever thought about how an automobile is a radio on wheels?
Americans spend more time listening to radio than any other medium 6a - 6p.
Radio gives you the opportunity to effectively target your message to a specific consumer.
Radio is a sound solution as media continues to fragment with increasing cost.
Why use radio to advertise instead of TV?
If you're a Fortune 500 company, it makes sense to market your products and services on
TV. Smaller businesses don't have the budget to spend on network television advertising.
And, though cable television advertising is affordable, your ad reaches a much smaller
market.
Radio has always been a "free" medium giving even the smallest stations a broad
audience. Whether your business is a small corporation or a one-person-operation, radio
advertising offers tremendous reach. Contact us for more information about how we can
help with your broadcast endeavor
The compiled data indicates that at this point in time, projected subscribers to satellite
radio should reach 35 million by 2010... Meanwhile, Internet radio streaming is already the
source of preference among Americans for supplemental audio entertainment and it will
continue its growth as more users are equipped with broadband technology.
Also as an advertise you tap into the fast paced growth of
The Internet Radio Audience.
Internet radio plays far fewer commercials per hour. This low spot load equals high
attention levels which increases the chances of an ad to get the full intention it requires.
Listeners are only one click away from an advertiser's web site. They are online and have
browser windows open. This makes it very easy to get listeners to visit the advertiser
website.
Web radio listeners are a highly active group of consumers with above average levels of
purchase intentions and are early adopters of other new media options and technologies
according to an analysis by "http://www.bigresearch.com".
·
The typical web radio listener is most likely to be young and well paid and with an average
household income of $54,334 ("http://www.bigresearch.com").
·
If you are contemplating using radio to deliver your advertising message, we'd like to help
you make informed decisions. Here are some of the advantages for using this popular
medium.
Americans are on the move, they are listening to radio in their cars. Radio is considered
the "mobile medium."
In-Car Listening Facts:
Arbitron is the ratings firm that surveys and analyzes radio usage. A recent national
Arbitron sponsored In-Car Study found that 96% of those who have driven or ridden in a
car in the past month have used the car radio. More than 80% of 35-64 year olds say they
spend most of their time with radio.
Highlights of the Arbitron National In-Car Study
• Americans are in their cars an average of 15 hours per week, up 14% from 1990 to 2000.
• The average commute to work is now 51 minutes round trip.
• 39% say they spend more time in the car now than a year ago.
• The greatest percentage of increase in time-spent-commuting is often in small and
medium size markets.
• In-car listening averages 2 hours and 12 minutes weekdays, and 2 hours and five
minutes weekends.
• Men spend more time in cars on weekdays. It's about even between men and women on
weekends.
• Since 1999 in-car radio listening has increased.
• 43% say they leave their car radio set to one station.
• Almost all in-car listening is to pre-set stations. People rarely change their pre-sets.
Radio's audience size continues to grow. Not only with in-car listening, but at the office too.
For the advertiser as well as the listener, radio is everywhere reaching virtually everyone.
Radio works 24/7, 365 days a year. Think about it, how many businesses do you visit
where a radio is playing>
A distinctly user-friendly medium, radio gives advertisers the speed, flexibility, and
immediacy needed to compete and excel in today's highly competitive and oft-times
cluttered marketplace.
Interesting radio facts:
541,000,000+ radios in use.
5.6 radios per household.
Every car comes with a radio as standard equipment.
169,000,000+ radios in vehicles.
Have you ever thought about how an automobile is a radio on wheels?
Americans spend more time listening to radio than any other medium 6a - 6p.
Radio gives you the opportunity to effectively target your message to a specific consumer.
Radio is a sound solution as media continues to fragment with increasing cost.
Why use radio to advertise instead of TV?
If you're a Fortune 500 company, it makes sense to market your products and services on
TV. Smaller businesses don't have the budget to spend on network television advertising.
And, though cable television advertising is affordable, your ad reaches a much smaller
market.
Radio has always been a "free" medium giving even the smallest stations a broad
audience. Whether your business is a small corporation or a one-person-operation, radio
advertising offers tremendous reach. Contact us for more information about how we can
help with your broadcast endeavor
The compiled data indicates that at this point in time, projected subscribers to satellite
radio should reach 35 million by 2010... Meanwhile, Internet radio streaming is already the
source of preference among Americans for supplemental audio entertainment and it will
continue its growth as more users are equipped with broadband technology.
Also as an advertise you tap into the fast paced growth of
The Internet Radio Audience.
Internet radio plays far fewer commercials per hour. This low spot load equals high
attention levels which increases the chances of an ad to get the full intention it requires.
Listeners are only one click away from an advertiser's web site. They are online and have
browser windows open. This makes it very easy to get listeners to visit the advertiser
website.
Web radio listeners are a highly active group of consumers with above average levels of
purchase intentions and are early adopters of other new media options and technologies
according to an analysis by "http://www.bigresearch.com".
·
The typical web radio listener is most likely to be young and well paid and with an average
household income of $54,334 ("http://www.bigresearch.com").
·